. . . speaking in gestalt psychology terms, the 
press can be seen in relation to figure  and ground  
and in psychology as well as in journalism, the 
ground  is usually subliminal, relative to the figure . 
Under conditions of electric simultaneity the 
ground  of any figure  tends to become more and 
more noticeable. Perhaps it all began with cubism 
and the discovery that by eliminating the merely 
visual or rational relations between services, by 
presenting the inside and the underside at the 
same time as the outside, the public became 
totally involved and aware in a multisensuous 
way.